Activate promoters to increase production

Activate promoters to increase production

“Our Tier 3 and Tier 4 Services are by far our most profitable efforts. However Only 20% of our existing clients use us for those services.”                                                       – Operations Manager (300-person accounting firm) Does this sound...
Results or Experience? Which one builds brand loyalty?

Results or Experience? Which one builds brand loyalty?

People don’t want to buy a quarter-inch drill, they want a quarter-inch hole. – Theodore Levitt A client shared their challenge with identifying clients that would be willing to take advantage of a new technology they had adopted. This technology would allow the...
Has your firm’s growth resulted in increased challenges?

Has your firm’s growth resulted in increased challenges?

  “The growth of our firm has created more challenges than it has benefits.” This is a quote from the principal of a 660-person construction firm that has been growing quickly. They went from 300 to 660 employees in just 4 years and have felt the growing pains....
Feedback Quadrant – The missing axis of information

Feedback Quadrant – The missing axis of information

If you manage a professional services firm, or any projects for a firm, you have most likely seen numerous reports, charts, and other data measuring the financial performance of your project, team, client, or firm.  You have surely seen metrics of profitability,...
Don’t let your clients’ experience be like a game of telephone

Don’t let your clients’ experience be like a game of telephone

Do you remember playing the telephone game as a child? One friend would start with a sentence and the sentence would work its way around the circle. By the time it got to you it was a garbled circus of word entertainment. The point of the game was to illustrate how...