Keeping Clients: Part of the Growth Equation

Keeping Clients: Part of the Growth Equation

FIND. WIN. KEEP.  In the professional services (Architecture, Engineering, Legal, Accounting, etc.) industries our focus remains on FINDING new clients (or new opportunities) and building a pursuit plan for WINNING the work. Although we think performing technically is...
Client Experience Flag Planters Needed

Client Experience Flag Planters Needed

In my humble opinion, it doesn’t take much leadership courage to carry a flag for improvements to the client/customer experience.  Compared to hoisting the improved profitability flag quarter after quarter, the weight of engaging employees on something the employees...
Avoid Commoditization – Tell A Story

Avoid Commoditization – Tell A Story

It’s not what you do – it is the experience you provide. When was the last time you attended an industry meeting that did NOT highlight the plight of commoditization? Dictionary.com defines the word:  “almost total lack of meaningful differentiation...