As a customer experience professional, I get caught up in the numbers. Customer Effort Scores. C-SAT, NPS, etc. As an organizational leader, my number focus moves to profit, employee engagement, growth, etc. A BASIC OF THE CUSTOMER EXPERIENCE A small note on my...
It is all about increasing or decreasing. Increasing revenue and/or decreasing costs. Using a CX strategy to improve sales and/or decrease marketing costs. Leaders must tie CX to business results. Everyone wants to have the best experiences for their clients. Some...
